Abstract

In this research paper "Influence of outdoor advertising in the amusement and display drivers who pass through the Larco Herrera Victor Avenue in the city of Trujillo-Freedom, 2008", aims to determine the relationship between this kind of publicity and drivers mentioned above.


The methodology was the quantitative method and type of research was correlational, with a non-experimental group of 100 people, class B, C and D, between the ages of 22 to 40 years residing in the city of Trujillo, using the technique of the survey questionnaire with the instrument.


For the test of the hypothesis is using the parameter of the Chi Square (X ²).